Choice Hotels introduces its new Sleep Inn brand

Choice Hotels introduces its new Sleep Inn brand

Choice Hotels introduces its new Sleep Inn brand to the EMEA region, allowing guests to relax, recharge, recharge and maintain a balanced lifestyle during their stay.

Already established in other regions, Choice Hotels EMEA introduced the Sleep Inn brand to the EMEA region.

Axée sur un style vie fondé sur le design, the brand addresses a growing number of voyageurs à la recherche de lieux où ils peuvent écapar à l’environnement Urban à l’heure à 100 à l’heure, pour se détendre et se ressourcer

Ce concept premium unique met en avant la promesse de la marque « Stay balanced in style » (*Restez équilibrant avec style), en integrant le design de Sleep Inn inspired de la nature, en aidant les hôtes à bien s’alimenter et à avoir un sommeil de qualité afin qu’ils benefitient d’un style de vie équilibrant tout au long de Leur séjour. Franchisees can customize Sleep Inn hotels according to their characteristics, their economic model and the profile of their guests.

The brand ethos and its regional launch reflect the results of research into the preferences of travelers from the EMEA region, as well as scientific evidence of optimal nutrition, responding to their desire to find a good balance in their diet. Les hôtes de la marque Sleep Inn are adventurous, environmentally conscious and eager to discover new places. Ils aprécident les Marques Hôtelières socially responsible qui ofrent un efficace un service, des touches personalizedes, un design soigné, des aliments, des boissons et des installations de qualité.

Responding to the needs of avert travelers, the Sleep Inn Hotels offer a refreshing environment changement to restore energy throughout the day.

The concepts of Les Chambres soigneusement create an inventive atmosphere that reinforces the feeling of hiding in hotels, tandis que l’experience du sommeil, qui integré le lit Design to Dream, Leur garantit des Nights réparatrices. Cette synergie entre le jour et la nuit aide les voyageurs à maintenir un équilibre et à se ressourcer pleinen pendent Leur voyage et fait partie du positioningnement de Sleep Inn aux États Unis depuis près de doze ans.

Élaboré avec soin, the menu « Balanced sleep » propose des plats conceivéd pour équilibrer les apports en énergie en utilisant des ingredients de saison, biologiques et d’origine locale quand cela est possible. Created in collaboration with a team of experts made up of chefs, nutritionists and nutritionists, the menu is a mix between spicy dishes and optimal nutrition.

Each Sleep hotel will offer three key elements that are the hallmarks of the brand. These features align with Choice Hotels EMEA’s value proposition, making the brand relevant to today’s travelers, flexible to implement for franchisees, with a range of revenue generation opportunities to maximize franchisees’ ROI:

  1. The bed Le Sleep Designed to Dream (lit. Sleep pensé pour rêver) is an option de literie sur mesure qui comprend un matlas durable compos de plastiques Marins recyclés et de linge de Maison soigneusement sélectionnée, offering une exérience de sommeil luxueux et respectueux de l’environnement.
  2. The menu for balanced sleep has been developed in collaboration with chefs, nutritionists and nutritionists. Because nutrition and sleep are interdependent, the menu offers customers multiple choices to help them stay balanced and get the most out of their day and night. Franchisees have the opportunity to customize menu offerings and integrate local dishes and flavors to create an immersive experience, with an emphasis on fresh ingredients, seasons and sustainable sourcing.
  3. Les Favorites (favoris) reflects the way Sleep team members are proud to be ambassadors of the brand concept, trained to share recommendations aimed at improving the customer experience and maintaining their sense of équilibre et de l’énergie – whether it’s a new product or a favorite podcast, a local experience anchored in culture or community, or a seasonal recipe.

Jonathan Mills, PDG of Choice Hotels EMEA, commented on the launch of the Sleep Inn brand: The launch of Sleep in the EMEA region is a historic moment for Choice Hotels in the region as we complete another chapter in our ambitious brand renewal strategy focused on offering relevant brands that bring value to fois aux clients et aux franchises.
The needs of the sector and clients evolve rapidly, accelerated by a recalibration of priorities following the pandemic, and we recognize the need to be ready for the future, making our portfolio of brands evolve so that they are more than ever à l’écoute des needs des franchisés et des clients.
Following the renewal of the Comfort, Clarion and Quality brands announced earlier this year, the launch of the Sleep Inn brand concept in the EMEA region allows us to reach an even larger audience, attracting travelers who look forward to maintaining the style of vie equilibrant lorsqu’ils sont en déplacement.
Aujourd’hui, plus que everis, il est essentiel pour nous d’avoir un équilibre dans nos vies, et Sleep represents une nouvelle génération d’hôtels où cela est possible. With its design inspired by nature, in phase with the rhythm of day and night, sleep and a menu rich in nutrients, the brand appeals to everyone and celebrates balance and personal harmony.
Bien qu’il soit soit soit d’adapter les concepts aux profils des clients, Choice Hotels EMEA is exclusively designed for les franchisés. The fact that we offer customized and flexible branding concepts, allowing franchisees to fully optimize the operation of their enterprise, is at the heart of all our solutions. In this regard, the launch of Sleep Inn has incalculable potential ; il présente non Seulement un nouveau concept de marque aux franchisés existinges, mais ouvre également la Porte à de nouveaux partenaires qui possesdent l’actif et le public nécessaires pour tirer parti de l’attrait Contemporain de Sleep Inn.
The launch of Sleep Inn fueled our passion for supporting franchises today and tomorrow, helping them realize their commercial ambitions and anchoring our position as a privileged hotel partner for franchises. With Sleep, we are taking another huge step in our ambition to transform the hotel franchise, moving from takeaway models to innovative and flexible offerings that meet the needs of every franchise profile.

L’offre de la marque Choice Hotels EMEA englobe Désormais Clarion, Quality, Comfort, Sleep Inn et l’Ascend Hotel Collection, dont les plans seront bientôt révéléd.

Sleep Inn® Stay balanced in style
Each Sleep Inn hotel offers a simple and elegant stay designed to help guests stay balanced in style. Les hôtes y trouveront des éléments de design tendance, inspirés de la nature, modernes mais vecen, qui créent un environnement paisible. Each Sleep Inn hotel is built with a specific vision: to offer an environment that contrasts with city life so that customers can relax and find resources. The brand is suitable for new construction or redevelopment, with properties that are easy to build, operate and maintain. Franchised by the leader Mondial de l’hébergement Choice Hotels, Sleep Inn properties already have an established presence in the high-end hotel segment, with more than 580 Sleep Inn properties ouvertes ou en projet dans le monde entier.

About Choice Hotels®

Choice Hotels International, Inc. NYSE : CHH) est l’un des plus Grands franchiseurs d’hébergement au monde. Avec près de 7,500 hotels, representing 630,000 rooms, in 46 countries and territories on September 30, 2022, la famille de Marques Hôtelières Choice® offre aux voyageurs d’affaires et de loisirs une gamme d’options d’hébergement de Haute qualité allant des Hotels à service limitée aux Hôtels à complet service dans les segments haut de gamme, moyen supérieur, moyen, long séjour et économique. Le programme de Fidélité prime Choice Privileges® offers members a faster way to receive rewards with personalized benefits from day one.

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