Travel trends in 2023 according to Amadeus: In Metaverse, travelers will move closer to the “try before you buy” model
The exploration of the Metaverse, the new possibilities offered by biometrics, working on the road or the fact of traveling without luggage will transform the sector next year.
Amadeus, the leader in travel technology, has released its annual trends, highlighting the evolving industry.
The travel industry will experience significant changes in 2023. At the top of the list is the FinTech revolution and baggage-free travel. In the Metaverse, travelers will move closer to a “try before you buy” model, while in business “team vacations” may be on the horizon.
A technological revolution in the travel sector is definitely underway. In the next 12 months and beyond, travel habits will be constantly changing. New tools and solutions, easier transit through airports and the possibility of traveling with less luggage are in the headlines.
Since the global recovery in travel, the expectations of travelers and businesses are higher than ever when it comes to a seamless experience. The sector is changing rapidly to meet ever-changing demands. In its Travel Trends 2023, Amadeus identifies five new developments that will play a role in these future developments.
Next Generation Travel Agent: Explore the Metaverse will allow travelers to explore a destination before they arrive or relive their memories after they return.
“Smile, here’s your seat”: Biometrics will help create fluidity when paying for travel.
Hands-free travel: Hotels will offer more amenities to travelers to make travel easier.
Roaming work: Remote workers will adopt an increasingly nomadic lifestyle, migrating to different locations as telecommuting policies become more normalized.
Team vacation: A new category of business travel will emerge, focused on developing and connecting teams, as well as stimulating creativity outside the office.
These annual trends have been identified by Amadeus’ team of travel technology experts. While technology is the main driver of change and Web3 and biometrics will play a big role, experts found that human relationships will be just as important. All of these trends are tied to personal and societal concerns, whether it’s the desire to travel with a lighter ecological footprint or more people wanting to be able to work from anywhere.
Daniel Batchelor, Vice President of Global Corporate Marketing, Communications and Social Responsibility, Amadeus, comments: “In the collective imagination, we’ve tended to envision technology’s impact on travel in a completely physical way, visualizing patterns of bigger and faster transport. But today things look very different. Individuals want to reduce their impact on the planet, prioritizing human relationships and society as a whole. In this exciting new reality, technology enables us to achieve these goals. The metaverse, biometrics and traveler expectations are combining to rapidly change the landscape. This is an incredibly exciting time for the sector. »
A new way to travel
In the years to come, Metaverse will take passenger engagement to the next level. Passengers will be able to enjoy deeper cultural experiences in the virtual world, exploring concerts and exhibitions. The technology also offers huge potential for pre-departure assistance and the ability to ‘try before you buy’, creating additional wanderlust and excitement. This method will become increasingly popular as a way of testing more expensive items such as luxury cruises.
Walt Disney plans to create a real-world theme park that will integrate a parallel experience into a 3D virtual world, while Seoul will spearhead its “meta” project by 2023, with a platform called “Metaverse Seoul.” Qatar Airways, meanwhile, recently announced the creation of Qverse with meta-human cabin crew, providing an immersive experience for visiting, navigating and checking in at Hamad International Airport.
Smile, pay, travel
Biometric payments – via ApplePay and GooglePay – are now commonplace for in-store and travel payments. But in the coming years, biometric payments in this industry are expected to soar. Airports already use biometrics to identify travel documents. The next logical step is therefore to use this identity verification for all payments that travelers make during their journey.
No more rummaging through your bag looking for your business upgrade wallet. If a passenger uses biometrics to check-in, drop bags and board the plane, these identity checks can also be used to cover payments they may make during their journey, such as adding an in-flight meal, providing a seamless payment experience. Thanks to biometrics, airports and travel agencies will offer travelers a convenient and contactless payment experience at all stages.
Several trials have already begun with travel retailer Hudson using Amazon One’s biometric payment solution at their Nashville International Airport store, allowing customers to check out while paying with their palm.
Raising the word “travel light” to a higher level
Passengers are more aware of their carbon footprint and the cost of checked baggage, which has the effect of reducing the volume of suitcases. A trolley full of branded luggage is no longer a status symbol, on the contrary.
Hotels and resorts are increasingly offering rental of bulky items, such as sports equipment and workout clothes. Those who do, also want to introduce it to local vendors to make themselves more popular with tourists. At the same time, travelers want to buy essentials locally, allowing them to support and engage with the community while ensuring a meaningful travel experience.
International brands such as Hilton offer fitness devices and equipment, helping travelers get closer to “zero baggage.” A trend that is destined to develop and evolve.
Work in roaming
Remote workers will adopt an increasingly nomadic lifestyle, migrating to different locations. They will spend less time at home due to the spread of telecommuting policies.
Workers will choose to spend more time with their loved ones on national soil or they can spend a month working abroad. From a government perspective, the number of countries encouraging digital nomads through visa programs and tax breaks is expected to increase steadily.
Countries like Georgia, Croatia, Iceland and Germany have already created official programs to attract digital nomads. Nomadlist is a platform that connects a global community of remote workers living and traveling around the world, helping them find jobs at competitive prices. The platform ranks Bangkok and Lisbon in its top 5 cities most conducive to digital work. Amadeus recorded a 165% increase in searches for flights from Sydney to Bangkok during the month of September 2022 compared to 2019, but also a 74% increase in searches for flights from Sao Paulo to Lisbon in the same months.
Create a connection through travel
Business travel is back, but different. In the past few years, many companies have implemented remote work policies, which has led to problems with team cohesion and collaboration. As a result, we’re seeing the rise of “intra-company travel,” where teams come together for the specific purpose of building relationships.
American Express Global Business Travel has even released a document titled “Why Business Travel Is at the Center of the New Company Culture.” With the employee experience more important than ever, team travel programs will grow exponentially, providing a great way to motivate teams, improve employee satisfaction, build company loyalty and unleash creativity.