Why is this new travel trend popular right now?

Why is this new travel trend popular right now?

When we think of the holidays, we usually picture events, food raids, excess chlorine and UV rays (which we counteract with sunscreen, of course) and parties that last until the wee hours of the morning. In short, we are rarely completely fresh and ready to return. A new travel trend has decided to counter it all by putting sleep and health at the center of attention. Nicknamed “sleep tourism,” the phenomenon has received increased attention since the pandemic began. So much so that most of the big luxury hotel chains are now competing with ingenuity, putting sleep at the center of their new travel strategies.

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What is “sleep tourism”?

In the United States, about 35 percent of people sleep less than seven hours a night, and today between 500 and 70 million Americans suffer from insomnia or other sleep problems. The hospitality industry understands that there is a niche that needs to be filled. Today, most hotels, resorts, and spas offer sleep-focused accommodations and retreats, and their numbers are expected to increase in the coming years.

In 2022, New York’s Park Hyatt opened 900-square-meter suites with sleep aids, while Rosewood Hotels & Resorts recently unveiled a series of resorts designed to “promote rest”. The Zedwell is London’s first sleep-focused hotel, opening in early 2020, offering state-of-the-art soundproofing. Swedish bed manufacturer Hastens has created the world’s first Hastens Sleep Spa Hotel, a 15-room boutique hotel in the heart of Coimbra, Portugal.

In an interview with CNN, Dr. Rebecca Robbins, sleep expert and author of Sleeping for Success, explained: “People often associate travel with lavish eating, late nights, sights, and all of these things that you do while traveling, almost at the expense of sleep. Today, I think that has changed dramatically. Operating in a collective consciousness, Prioritize health and wellbeing – be present”.

urgent need

For some, the pandemic isn’t the only stake. The pace of life we ​​know today, the hectic daily work, the constant notifications and the constant build-up of stress have signaled that it is time to rely on our famously long-deprived sleep.

Since hotels are the best place for people to sleep, the latter decided to tackle the problem head-on. Most work with players in the beds, mattresses and furniture industry to provide a restful sleep. There are also a variety of treatments offered around falling asleep: aromatherapy, geothermal spas, “sleep routines,” specially designed soundproof rooms, and even yoga techniques such as Yog Nidra (Nidra means sleep).

Six Senses Ibiza offers three-, five- and seven-day packages that include health screenings, personalized consultations, yoga relaxation sessions and even a ‘dream catcher’ massage, cryptography classes and surprise bags filled with sleep products. Without further ado, in Paris, Hôtel de Crillon offers “The Alchemy of Sleep,” a special program where you learn how to better manage your sleep and learn tips to ensure a quality restorative night, guided by a team of experts.

If, like many people, you can’t afford the ultra-personalized programs of luxury hotels, a stay or two nights at a nearby comfortable hotel can also be a great way to escape stress, family and professional obligations. We enjoy soft and fluffy bedding, ultra-comfortable mattresses, and the serenity of an empty room with no distractions. In the morning, refresh your vitality meter with a sumptuous breakfast served in your room.

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